Navigating the CEO "Tone Shift"


EDITORIAL

The CEO Tantrum: Why this "Tone Shift" is Failing Leadership

On May 19, LinkedIn's "The Insider" posed a question sparked by a Wall Street Journal article that highlighted the growing tension between executives and managers.

The WSJ piece referenced Skims co-founder and CEO Emma Grede's infamous "work-life balance is your problem" quote from last week's issue. It also called out JPMorgan CEO Jamie Dimon's apparent frustration with return-to-work mandates, where he declared, "I’ve had it with this kind of stuff… I’ve been working seven days a week since Covid, and I come in, and—where is everybody else?”

The WSJ labels these executive statements a "tone shift" in corporate America.

This brings us to LinkedIn's prompt: How will this tonal shift affect employee morale, engagement, and trust in leadership?

With this being an editorial, I'll be blunt.

"Tone shift" is too soft of a phrase and we cannot continue to acquiesce to every bad example. We need to collectively be honest with executives about what they're doing, and we need to draw the line somewhere. At some point, people must be held accountable for both their words and their deeds. What we're seeing is unprofessional, to put it nicely.

ac·qui·esce - verb. To accept something reluctantly, but without protest.
- Oxford’s English dictionaries

When this is the attitude of top leaders, no one is driving the bus. Executives are managing by intimidation, and their companies are an absolute internal mess. Employee trust in leadership has all but evaporated, and engagement is, at best, a polite facade.

The behaviors described here make the workplace sound like a corporate preschool with no time outs, complete with speaking out of turn, not controlling our "inside voices", and stomping around to intimidate others to get our way. These are behaviors we should have learned to avoid before kindergarten.

Match CEO Gets in on the "Tone Shift"

The WSJ article highlighted Spencer Rascoff, CEO of Match Group, which runs dating apps Hinge and Tinder. Last week they announced management layoffs of approximately 20%.

Rascoff told investors the company is ramping efforts to cut costs and become more product-focused.

“We lit a fire under the team here,” Rascoff said.

I understand not every company is displaying these behaviors, and the issues we're hearing about are largely at huge companies. The current political climate might be influencing some of these behaviors, and it is hard to avoid. But there are no winners in this scenario, as we either work for these companies or interact with them as customers, partners, vendors, or some other role.

It may not come in the form of profit losses, but reputational damage can be more difficult to overcome. I can only hope some of these executives have wise advisors who will encourage them to shift gears before they run their companies into the ground.

Here's some fundamental feedback these leaders desperately need to internalize:

  1. Leaders must model the behavior and culture they expect. Aiming for "toddler-level" is a catastrophic miss.
  2. As Emma Grede noted, work-life balance is an individual's problem. So why is the CEO of JPMorgan whining about it to his staff? This not just unprofessional; it also indicates he's not managing his work-life balance effectively. Lashing out at employees is never a healthy solution. Items 1 and 2 on this list feel like an infinite loop with a handful of companies constantly in the news on both topics.
  3. There are pressing, real-world issues on the horizon—the economy, tariffs, global instability. Focusing on proactively mitigating those significant risks seems infinitely more productive than obsessing over whether employees are physically present at their desks.

That's as far as I'll go on the prompt. Do better, CEOs. Do better.


BEST PRACTICES

Ducking & Dodging the "Tone Shift": Your Playbook

So, what's an employee to do when leadership makes the "tone shift," acting like trust is a four-letter word? You can't prevent a reduction-in-force, but you can control your own actions. Let's talk preparation and resilience.

Here’s how to proactively armor up and build your professional fort:

  • Be Seen & Heard, Strategically: Stop being a quiet contributor. Get visible through stakeholder management and regular, documented communication. This transparency not only proves your worth but also builds a tangible record for your resume.
  • Network Like a Boss & Never Stop Learning: Your company's Employee Resource Groups aren't just for show. Lean into them. Network, build community, and take advantage of professional development opportunities. Track your new capabilities on LinkedIn, and then apply those bad boys on the job.
  • Marry Your Metrics: Face it, some part of your work ties directly to company metrics. Get intimate with those numbers. Understand your contribution, even if it's indirect. And on a personal level, start tracking your own metrics—the volume, the outcomes, the impact. This data is gold for performance reviews and any future job applications.
  • Be a Recruiter Magnet: The job market is a constantly churning beast. While you don't need to be constantly job hunting (especially if you're in a good spot), you absolutely must keep your LinkedIn profile polished. This isn't about looking; it's about being found. Define your "dream job" so when recruiters come knocking, you know when to engage and when to send a polite "no thanks."

It may go without saying, but sometimes you just have to ignore "the noise" from on high while "they" work through their issues so that you can stay focused on your job and doing your part.

I'm leveraging a popular mantra as I see these headlines: this too shall pass.

So build your professional fort, and let's all go forward strategically so we're as prepared as we can be for whatever comes next.



About the Newsletters...

Several people have asked me the same questions about the newsletters, so I thought it appropriate to answer here. This information will also appear in the May Take a Step Back and on the blogs for both StrategicStacey.com and AvailInspiration.com as the start to FAQ content for each.

Q. What is the difference between the two newsletters?
A. Take a Step Back is a newsletter tied to my personal LinkedIn profile and pre-dates Strategic Stacey. It now serves as a monthly digest from Unscripted Strategy. Take a Step Back is published the last Thursday of each month. Unscripted Strategy comes out every Tuesday.

Q. Where did the name "Take a Step Back" come from?
A. This refers to the process of reviewing previous outcomes to identify best practices and lessons learned as part of continuous improvement. It's critical to knowledge sharing - an objective of this newsletter!

Q. How do I subscribe to Take a Step Back?
A. You can subscribe within LinkedIn to receive all updates for this newsletter.

Q. Where did the name "Unscripted Strategy" come from?
A. "Unscripted strategy" refers to an approach for content creation, particularly in television and online media, where dialogue and actions are spontaneous and not based on a pre-written script. Strategic Stacey shares consulting toolbox methods with our community, and the name resonates because it reminds me of working with clients. We often leverage frameworks but have to be spontaneous as we adapt them meet to client needs. Likewise, we'll adapt the content of this newsletter from week to week.

Q. How do I subscribe to Unscripted Strategy?
A. You can subscribe from the Strategic Stacey website.

Thank you all for the questions. Please keep them coming!



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